Sunday, August 03, 2008

The Name of the Ruse

Bollywood producers have embraced a curious practice of naming their films in accordance with numerological tenets, astrological advice and tarot readings.

The names of films and soaps in India have added letters to make sure the Goddess of Wealth, Laxmi, is happy with the result. Forget the viewers, please the Gods!

It is extremely silly. Let's observe the names of some recent films and soaps:

Singh Is Kinng
Heyy Babyy
Kahaani Ghar Ghar Kii
Kasautii Zindagii Kay
Kasamh Se

In the past, films and serials used to have the image of a deity and some chantings before the titles, complete with the fresh incense sticks and proper lighting.

Didn't help. Most of them still flopped.

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